{"product_id":"brightening-serum","title":"BWS MD Brightening Serum (Bright + Blend Antioxidant Serum)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eFormerly BWS Rx Bright + Blend Antioxidant Serum\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eAs part of our continued brand refinement, this product has been thoughtfully renamed and repackaged to better reflect our clinical standards and elevated aesthetic. The formulation remains unchanged—delivering the same proven results, precision, and performance you trust.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cem\u003eBrighten and Even Skin Tone for a Radiant Complexion\u003c\/em\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBecause stubborn hyperpigmentation and sun spots shouldn’t hold you back.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"289\" data-end=\"634\"\u003eBWS MD Brightening Serum is a potent treatment designed to target hyperpigmentation, melasma, sun spots, age spots, and post-inflammatory discoloration. Infused with Kojic Acid, Vitamin C, Green Tea Extract, and gentle exfoliating acids, this serum works to brighten the complexion and even skin tone without causing irritation.\u003c\/p\u003e\n\u003cp data-start=\"289\" data-end=\"634\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"636\" data-end=\"881\"\u003eIdeal for daily use on both face and body, including hard-to-reach areas like the décolleté and back of the hands, this lightweight serum delivers a powerful dose of antioxidants and brightening ingredients in a smooth, fast-absorbing formula.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 6.0pt; text-align: center;\"\u003e\u003chr size=\"2\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eKey Benefits\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cstrong data-end=\"985\" data-start=\"956\"\u003eTarget Hyperpigmentation:\u003c\/strong\u003e Kojic Acid and Vitamin C work synergistically to lighten dark spots and uneven skin tone.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cstrong data-end=\"1107\" data-start=\"1080\"\u003eReduce Sun \u0026amp; Age Spots:\u003c\/strong\u003e Ideal for melasma, sun spots, age spots, and PIH.\u003c\/li\u003e\n\u003cli data-end=\"1159\" data-start=\"1078\"\u003e\n\u003cp data-end=\"1159\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1189\" data-start=\"1162\"\u003eAntioxidant Protection:\u003c\/strong\u003e Green Tea Extract calms irritation while defending against environmental stressors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1159\" data-start=\"1078\"\u003e\n\u003cp data-end=\"1159\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1298\" data-start=\"1275\"\u003eGentle Exfoliation:\u003c\/strong\u003e Azelaic, Lactic, and Phytic acids promote cell turnover and brighter skin without irritation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1159\" data-start=\"1078\"\u003e\n\u003cp data-end=\"1159\" data-start=\"1080\"\u003e\u003cstrong data-start=\"1328\" data-end=\"1354\"\u003eVersatile Application:\u003c\/strong\u003e Can be used alongside retinoids or brightening creams for enhanced results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 6.0pt; text-align: center;\"\u003e\u003chr size=\"2\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"margin-bottom: 6.0pt; text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"margin-bottom: 6.0pt; text-align: left;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eTexture \u0026amp; Finish\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003e\u003cbr\u003eLightweight, fast-absorbing serum that leaves skin smooth, hydrated, and radiant.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"margin-bottom: 6.0pt; text-align: left;\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003chr size=\"2\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"text-align: left;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eBest For\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-start=\"1582\" data-end=\"1790\"\u003e✔ All Fitzpatrick skin types\u003cbr data-start=\"1610\" data-end=\"1613\"\u003e✔ Sun-damaged or pigmentation-prone skin\u003cbr data-start=\"1653\" data-end=\"1656\"\u003e✔ Melasma, age spots, sun spots, or PIH\u003cbr data-start=\"1695\" data-end=\"1698\"\u003e✔ Sensitive or acne-prone skin\u003cbr data-start=\"1728\" data-end=\"1731\"\u003e✔ Face, hands, décolleté, and body areas with uneven tone\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"1884\"\u003e\u003cem\u003eA concentrated, antioxidant-rich serum for daily brightening and discoloration correction.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"margin-bottom: 6.0pt; text-align: left;\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 6.0pt; text-align: center;\"\u003e\u003chr size=\"2\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"margin-bottom: 6.0pt; text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"margin-bottom: 6.0pt; text-align: left;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eHow to Use\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003e\u003cbr\u003eApply daily after cleansing and before moisturizer\/SPF. Start 2x per week and increase frequency as tolerated. Can be layered with retinoids or other brightening products for optimal results.\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"text-align: left;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eRoutine Placement:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003e\u003cbr\u003e• After cleansing, before moisturizer and SPF\u003cbr data-start=\"2174\" data-end=\"2177\"\u003e• Can be paired with pads, exfoliating acids, or corrective treatments\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 6.0pt; text-align: center;\"\u003e\u003chr size=\"2\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"margin-bottom: 6.0pt; text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt; text-align: left;\" align=\"left\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eLayering \u0026amp; Compatibility\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003e\u003cbr\u003eCompatible with most serums, moisturizers, retinoids, and professional brightening treatments. Works well with exfoliating acids or antioxidant boosters for enhanced efficacy.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 6.0pt; text-align: left;\" align=\"left\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\" align=\"center\" class=\"MsoNormal\"\u003e\u003chr align=\"center\" width=\"100%\" size=\"2\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: left;\" align=\"left\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"160\" data-start=\"111\"\u003e\u003cstrong data-end=\"158\" data-start=\"111\"\u003eWhich Brightening Product Is Right for You?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"367\" data-start=\"162\"\u003eIf you’re new to brightening or have sensitive, reactive skin, the \u003ca href=\"https:\/\/store.bluewaterspa.com\/products\/bws-md-brightening-pads?_pos=4\u0026amp;_sid=1ca985bcc\u0026amp;_ss=r\"\u003e\u003cstrong\u003eBWS MD Brightening Pads\u003c\/strong\u003e\u003c\/a\u003e provide gentle exfoliation with antioxidant protection to even skin tone and calm irritation.\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"369\"\u003eFor targeted, high-potency correction of stubborn dark spots, melasma, or sun damage, the \u003ca href=\"https:\/\/store.bluewaterspa.com\/products\/brightening-serum?_pos=4\u0026amp;_sid=1b597b3a2\u0026amp;_ss=r\"\u003e\u003cstrong\u003eBWS MD Brightening Serum\u003c\/strong\u003e\u003c\/a\u003e delivers concentrated brightening actives for noticeable results.\u003c\/p\u003e\n\u003cp data-end=\"817\" data-start=\"572\"\u003eIf you want transformative, all-in-one correction with hydration and barrier support, the \u003ca href=\"https:\/\/store.bluewaterspa.com\/products\/skin-brightening-cream?_pos=3\u0026amp;_sid=1ca985bcc\u0026amp;_ss=r\u0026amp;variant=42146641150185\"\u003e\u003cstrong\u003eBWS MD Advanced Brightening Cream\u003c\/strong\u003e\u003c\/a\u003e is your powerhouse solution for reducing hyperpigmentation, evening skin tone, and revealing a luminous, radiant complexion.\u003c\/p\u003e\n\u003cp data-end=\"933\" data-start=\"819\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"933\" data-start=\"819\"\u003e\u003cstrong data-end=\"831\" data-start=\"819\"\u003ePro Tip:\u003c\/strong\u003e \u003cem\u003ePair the Brightening Pads or Serum with the Advanced Brightening Cream for maximum brightening and antioxidant benefits.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"933\" data-start=\"819\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"text-align: left;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eFormulation Notes\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eFragrance-free | Non-comedogenic | \u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eCruelty-Free | Clean Beauty | Leaping Bunny Certified\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\" style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003eNeed help or guidance? \u003ca href=\"https:\/\/store.bluewaterspa.com\/pages\/contact\" target=\"_blank\"\u003e\u003cb\u003eContact us\u003c\/b\u003e\u003c\/a\u003e or visit us in-spa for a complimentary product consultation.\u003c\/span\u003e\u003cspan style=\"font-size: 10.0pt;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Blue Water Spa","offers":[{"title":"Default Title","offer_id":37664058835102,"sku":"","price":159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0534\/0925\/1486\/files\/Hydrating_C-Boost_2.png?v=1776694517","url":"https:\/\/store.bluewaterspa.com\/products\/brightening-serum","provider":"Blue Water Spa","version":"1.0","type":"link"}